The international context of strategy refers to, according to De Wit & Meyer (2010), the issue of international configuration. What are the two main components of this issue?

Global can be simply used as a geographic term, according to De Wit & Meyer (2010). When it only describes the spatial dimension, which of the following elements of globalization is referred to?

Which of the following statements about McDonalds is NOT true, according to De Wit & Meyer (2010)?

De Wit & Meyer (2010) discuss the issue of international composition, which deals with the question of where the firm wants to have a certain level of involvement. In what parts can this issue be further subdivided?

De Wit & Meyer (2010) state that a firm needs to have international integration mechanisms to facilitate the realization of cross-border synergies. Which of the following is NOT listed as one of these mechanisms?

Barlett and Ghoshal (1989, in De Wit and Meyer, 2010) distinguish four generic organizational models for international firms. Decide which type fits the description: multi-domestic.

Barlett and Ghoshal (1989) distinguish four generic organizational models for international firms. Decide which type fits the description: global.

Which main paradox is put forward for the international context, by De Wit & Meyer (2010)?

De Wit & Meyer (2010) identify three different categories of cross-border synergies. Which of the following is NOT put forward by the authors?

Which sub-category of cross-border synergies can be linked to a national competitive advantage, as put forward by Porter (‘The competitive advantage of nations’, Reading 10.3)?

Discussing the demand for local responsiveness, De Wit & Meyer (2010) put forward some important differences between countries. Which of the following is NOT listed by the authors?

Wal-Mart (a food retailer) and Ikea (a furniture retailer) try to apply the same retailing formula in all markets. On the basis of this characteristic, Wal-Mart and Ikea are often classified as global companies, even though they are not actively present in, for instance, Latin American markets. Given this information, on what definition of ‘global’ can Wal-Mart and Ikea be classified as global firms, according to De Wit & Meyer (2010)?

MTV was the first 24-hour music television network in the world, with a global reach. Instead of sticking to a globally standardized product, based on a belief in global convergence, MTV’s head of international activities, Mr. Roedy, has acknowledged the need to go local. He wants to adapt MTV’s programming to meet national tastes. Mr. Roedy is contemplating partially-autonomous regional channels in the local language, to counter MTV’s crumbling market share. According to De Wit & Meyer (2010), to which perspective has Mr. Roedy, at least partially, converted?

MTV was the first 24-hour music television network in the world. MTV Latino is the Spanish-language affiliate, broadcasting two region-specific versions of MTV for the Latin American market, while MTV Europe produces three English-language variations, for different parts of Europe. According to De Wit & Meyer (2010), what would a supporter, of the global convergence perspective, probably say about this aspect of MTV’s international strategy?

“In its expansion […], IKEA has not been culturally insensitive, but rather guided by the philosophy to keep it simple […]. In practice this has lead to a ‘standardize-unless’ approach to each national market – first try it the global way and only when it doesn’t work, look for an intelligent local solution”.
According to De Wit & Meyer (2010), this statement is an expression propagating one of the following perspectives:

Based on De Wit & Meyer (2010), judge whether the following statements are true or false:

I Technology and communication are major drivers, in the international diversity perspective.
II The organizational preference, in the international diversity perspective, is: decentralize unless.